Jornal de Londrina's Social Awareness Ads Convey Positive Messages

By: Kyle Towers - Published: Apr 6, 2013 • References: & creativecriminals
This wonderful series of social awareness ads for Jornal de Londrina depicts the good that can come from fighting discrimination.

The ads contain two notable people such as Bob Marley and Barack Obama, who happened to have multiracial parents. The ads showcases this distinction through a simple family tree that hovers above each figure. Written in text beside each family tree is, "When discrimination loses, everyone wins." This powerful quote exemplifies just what happens when the barriers of discrimination are destroyed. Because these notable figure's parents did not let racism get in between them, two amazing people were born into this world.

These print ads by Tif Comunicação were made for the international day for the elimination of racial discrimination. They certainly do an effective job of identifying an example of what open-mindedness and love can accomplish. Stats for Discouraging Discrimination Ads Trending: Older & Chilly
Research: 2,791 clicks in 162 w
Interest: 2.3 minutes
Concept: Social Awareness Ads
Related: 38 examples / 29 photos
Segment: Neutral, 18-55+
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