This Soap Branding Appeals to Consumers Using Humor
Mishal Omar — October 2, 2016 — Marketing
References: whiskeyriversoap & popsugar
The 'Whiskey River Soap Co.' offers soap labels that playfully mock various words, stereotypes and people.
The brand offers artisanal soaps in the form of rectangular blocks with various scents that appeal to both men and women. The soaps are offered in eye-catching gradient or marbled colors, but it is their labels that are most appealing. The soap labels come with names such as "midlife crisis: smells like a motorcycle," "karma: scented with hahahaha," "selfies: scented with eye-rolling and general derision" and "morning people: smells like a hell no." The playful and sarcastic soap labels turn a relatively tame home product into something a little more interesting for consumers.
These soaps would make for excellent gifts for people who might appreciate a mocking sense of humor and social commentary on standard household items.
The brand offers artisanal soaps in the form of rectangular blocks with various scents that appeal to both men and women. The soaps are offered in eye-catching gradient or marbled colors, but it is their labels that are most appealing. The soap labels come with names such as "midlife crisis: smells like a motorcycle," "karma: scented with hahahaha," "selfies: scented with eye-rolling and general derision" and "morning people: smells like a hell no." The playful and sarcastic soap labels turn a relatively tame home product into something a little more interesting for consumers.
These soaps would make for excellent gifts for people who might appreciate a mocking sense of humor and social commentary on standard household items.
Trend Themes
1. Artisanal Humor Trends - Opportunity for companies to take a playful approach to traditional products by using humorous labels.
2. Sarcastic Branding Trends - Opportunity to leverage sarcasm in product branding to make products more interesting for consumers.
3. Personalized Gifting Trends - Opportunity for companies to offer personalized gift items with unique and humorous labels.
Industry Implications
1. Personal Care Industry - Opportunity for personal care brands to use humor and sarcasm to differentiate themselves in the market.
2. Home Decor Industry - Opportunity for home decor brands to offer unique and personalized gift items featuring humorous labels.
3. Gifts and Souvenir Industry - Opportunity for gift and souvenir shops to offer personalized gifts with unique, humorous labels that appeal to a variety of consumers.
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