This Soap Branding Appeals to Consumers Using Humor

By: Mishal Omar - Oct 2, 2016
References: whiskeyriversoap & popsugar
The 'Whiskey River Soap Co.' offers soap labels that playfully mock various words, stereotypes and people.

The brand offers artisanal soaps in the form of rectangular blocks with various scents that appeal to both men and women. The soaps are offered in eye-catching gradient or marbled colors, but it is their labels that are most appealing. The soap labels come with names such as "midlife crisis: smells like a motorcycle," "karma: scented with hahahaha," "selfies: scented with eye-rolling and general derision" and "morning people: smells like a hell no." The playful and sarcastic soap labels turn a relatively tame home product into something a little more interesting for consumers.

These soaps would make for excellent gifts for people who might appreciate a mocking sense of humor and social commentary on standard household items.