Anna Mackenzie Creates Simple Still Life for Drummond Body Care
Meghan Young — July 12, 2014 — Fashion
References: annamackenzie.net & trendland
This photo series of soap arrangements shows just how simple still life can be. Not to mention how relevant to the brand as well as the needs and wants of the consumers being targeted. The natural line of soaps--that aren't sold broken, by the way--are given an organic aesthetic due to this artful setup. Broken soap arrangements have never looked prettier.
Shot by Melbourne-based photographer Anna Mackenzie, these soap arrangements happen to come from Drummond Body Care, an Australian beauty brand. Trendland writes, "The miniature architectural compositions mix mottled neutrals, acidic lime and pastel-hued corners and fragments of" broken soap. Perhaps the creative displays will inspire people not only to pick up some Drummond Body Care soaps, but also to have fun when displaying them in the home, broken or not.
Shot by Melbourne-based photographer Anna Mackenzie, these soap arrangements happen to come from Drummond Body Care, an Australian beauty brand. Trendland writes, "The miniature architectural compositions mix mottled neutrals, acidic lime and pastel-hued corners and fragments of" broken soap. Perhaps the creative displays will inspire people not only to pick up some Drummond Body Care soaps, but also to have fun when displaying them in the home, broken or not.
Trend Themes
1. Simple Still Life - Opportunity for brands to showcase products in a minimalist and visually appealing way.
2. Organic Aesthetic - Potential for brands to highlight the natural and organic elements of their products through artistic arrangements.
3. Creative Display - Innovative ways to present products that engage consumers and inspire them to experiment with their own displays.
Industry Implications
1. Beauty - Opportunity for beauty brands to create visually striking product displays that attract and engage consumers.
2. Home Decor - Potential for home decor brands to incorporate artistic arrangements that add aesthetic value to their products.
3. Photography - Innovative approaches to still life photography that create unique and visually captivating images for brands.
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