Soak by Everyware introduces a whole new way to interact with fabrics. At first, this spandex canvas looks like a plain white sheet, yet as soon as a person makes contact with it, preferably through a simple poke of the finger or rubbing of one's hands, the material blossoms with color. Essentially, Soak by Everyware simulates the art of watercolor and even tie-dye through interaction.
Soak by Everyware could prove quite interesting in many industries. For instance, in the fashion world, people will be able to customize their clothing, creating patterns and colors both expressive of their creative sides as well as the current digital age. Nevertheless, Soak by Everyware still encompasses the past considering that tie-dying is a time-honored tradition.
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Concept: Soak By Everyware
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Segment: Females, 18-35
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