â€œSons of Pioneersâ€ features model Oliver M in an adventure on a snowy mountain with styling by fashion editor Nicola Formichetti and set design by Gary Card.
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Implications - With eco-conscious consumers on the rise, companies are working hard to supply them with products that will make their lifestyles "greener." They can achieve a green image for themselves by incorporating the environment into advertising strategies. Companies can do this through imagery, slogans or logos -- and ultimately, it will improve their public identity.