Burton Releases Its FW 18/19 and It is 90s-Inspired
References: burton & highsnobiety
Winter brand Burton just released its snowboard outerwear offerings for the 2018/2019 season. Riddled with key technical features that will ensure optimal performance, the garments also boast a wonderfully retro aesthetic. Definite standouts are the colorful Burton jacket and pants, as well as the stylish anorak. The snowboard outerwear distinctly communicates 90s vibes through its cuts and designs. The label utilizes three colors in its vibrant palette — fuschia pink, turquoise, and yellow. The juxtaposition of the nuances proves to be eye-catching and for the slopes — that is a good thing.
Of course, for those who don't enjoy the bold look, Burton offers an all-black version of its anorak. The pieces, which are capped at $649.95 USD in price, are made available online, in Burton stores and select retailers.
Of course, for those who don't enjoy the bold look, Burton offers an all-black version of its anorak. The pieces, which are capped at $649.95 USD in price, are made available online, in Burton stores and select retailers.
Trend Themes
1. Retro-inspired Snowboard Outerwear - Opportunity for disruptive innovation in creating snowboard outerwear that combines retro aesthetics with modern technical features.
2. Colorful Snowboard Outerwear - Opportunity for disruptive innovation in using vibrant colors and eye-catching palettes in snowboard outerwear designs.
3. 90s-inspired Snowboard Outerwear - Opportunity for disruptive innovation in designing snowboard outerwear that captures the nostalgic 90s aesthetic.
Industry Implications
1. Winter Sports Apparel - Opportunity for disruptive innovation in the winter sports apparel industry by creating retro-inspired and colorful snowboard outerwear.
2. Outdoor Recreation Retail - Opportunity for disruptive innovation in the outdoor recreation retail industry by offering 90s-inspired snowboard outerwear with modern technical features.
3. Fashion and Lifestyle Brands - Opportunity for disruptive innovation in the fashion and lifestyle industry by incorporating retro and vibrant snowboard outerwear designs into their collections.
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