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Snowvertising Edit
Extreme ‘Snow Tagging’ Guerrilla Campaign Puts Its Stamp On the Outdoors



Snowvertising
Extreme ‘Snow Tagging’ Guerrilla Campaign Puts Its Stamp On the Outdoors
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Snowvertising - Extreme ‘Snow Tagging’ Guerrilla Campaign Puts Its Stamp On the Outdoors (GALLERY)
Extreme ‘Snow Tagging’ Guerrilla Campaign Puts Its Stamp On the Outdoors
 Posted: Feb 4, 09
Comments: 2 Views: 541

This clever and eco-friendly ‘snow tagging’ campaign for sports channel and lifestyle brand Extreme involved stamping the Extreme logo on snow-covered surfaces throughout London.

The snow tagging campaign was implemented by CURB, an agency whose promotions only use natural materials. According to a CURB press release, 2,000 stamps were placed in about 350 locations by mid-afternoon. No surface was kept sacred—parked cars, mailboxes, walls, and even street signs were tagged with the Extreme logo.

References:  extremeinternational, mindthecurb

Filed In: eco,  interactive,  marketing,  publicity stunts






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FOUR WAYS TO REACT: vote, favorite, add more examples of Snowvertising or comment about Extreme ‘Snow Tagging’ Guerrilla Campaign Puts Its Stamp On the Outdoors.

Donna Carty on Feb 8, 09  2 Trends   4 Comments
Should this be combined with mine about logoing nature? I don't think it's the same company, but the idea sure is similar
Donna Carty on Feb 8, 09  2 Trends   4 Comments 0
Marissa Brassfield on Feb 8, 09  3,637 Trends   4,302 Comments
Good thinking, Donna. It is the same company. What a neat idea, right?
Marissa Brassfield on Feb 8, 09  3,637 Trends   4,302 Comments 0


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