North Americans are sun worshipers who covet golden-toasted skin while Asians like it white. In Asia there are as many skin bleaching products as there are tanning and bronzing ones in North America, maybe more. In keeping with this pale, Michael Jackson-esque idea of beauty Chinese supermodel Du Juan is a frosty ‘Snow Queen’ in Vogue China.
The editorial appears in the Vogue China beauty supplement for their latest issue and was photographed by Lachlan Bailey and styled by Alastair McKimm.
Stats for Frosty Editorials
Trending: Older & Warm
Research: 14,183 clicks in 337 w
Interest: 4 minutes
Concept: Frosty Editorials
Related: 101 examples / 78 photos
Segment: Females, 18-55
Comparison Set: 37 similar articles, including: feminine mystique editorials, elegant bra-baring, and white-washed ads.
More Stats +/-
Feminine Mystique Editorials
Sexy Snow Queens
Furry Shoulder Pads