The Snow Peak 'Yamai' Collection is Comfort-Focused
Michael Hemsworth — June 23, 2020 — Fashion
References: snowpeak & hiconsumption
The Snow Peak 'Yamai' Collection is a new small-batch range of garments that utilize a natural fabric construction and achieve a distinctly relaxed style aesthetic that doesn't compromise on quality. The collection includes garments achieved with hand-woven silk or cotton, which have been paired with Peruvian yarn, organic materials and even artisanal dye techniques throughout the manufacturing process. The collection includes lawn shirts, cardigans, Wild Silk pants and more that all highlight an age-old range of manufacturing principles.
The Snow Peak 'Yamai' Collection is priced starting at $250 and addresses an increased attention to artisan-quality goods as more consumers seek out products with a story behind them. This speaks to a shift away from quantity towards quality as fast fashion becomes more of a faux pas.
The Snow Peak 'Yamai' Collection is priced starting at $250 and addresses an increased attention to artisan-quality goods as more consumers seek out products with a story behind them. This speaks to a shift away from quantity towards quality as fast fashion becomes more of a faux pas.
Trend Themes
1. Handwoven Garment Collections - Opportunity for fashion designers and producers to explore the use of natural fabric construction and artisanal dye techniques to create quality garments with a relaxed style aesthetic.
2. Small-batch Clothing Manufacturing - Opportunity for clothing brands to produce limited-run collections that appeal to consumers seeking unique, one-of-a-kind products with a story behind them.
3. Shift to Quality Over Quantity - Opportunity for businesses across various industries to focus on producing high-quality products with a strong emphasis on craftsmanship and manufacturing principles.
Industry Implications
1. Fashion - Opportunity for fashion designers and brands to incorporate hand-woven silk or cotton, Peruvian yarn, organic materials and artisanal dye techniques to produce small-batch collections of high-quality garments with a relaxed style aesthetic.
2. Artisanal Manufacturing - Opportunity for businesses specializing in artisanal manufacturing to collaborate with fashion brands to produce limited-run collections using natural fabric construction and artisanal dye techniques.
3. Sustainability - Opportunity for sustainable fashion brands to promote quality over quantity and incorporate artisanal manufacturing techniques to create timeless and durable garments that have a lower impact on the environment.
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