DC Shoes and FTP Join To Create a Collaborative Snow Kit
References: instagram & highsnobiety
Skate label DC Shoes works in collaboration with Los Angeles-based streetwear imprint FTP (FUCKTHEPOPULATION) on a snow kit. The capsule collection is designed to combat the cold weather on the slopes, highlighting design that is catered towards the functionality of snowboarding. The range is comprised of accessories, winterwear, and snowboards -- the joint kit highlights an insulated coat, mittens, sweaters, bib pants, and a technical jacket.
The color palette highlights red and white, and the highlighted snowboard showcases the signature '156' snowboard. The new direction for both labels is not completely unexpected -- the duo jumped on the opportunity to highlight the visual expertise of FTP and technical resources of DC Shoes, resulting in something function and new for the colder season.
The color palette highlights red and white, and the highlighted snowboard showcases the signature '156' snowboard. The new direction for both labels is not completely unexpected -- the duo jumped on the opportunity to highlight the visual expertise of FTP and technical resources of DC Shoes, resulting in something function and new for the colder season.
Trend Themes
1. Collaborative Snowboarding Gear - Collaborative efforts between fashion brands and technical gear manufacturers offer disruptive innovation opportunities to combine fashion with functional technical features for varied snowboarding experiences.
2. Limited-edition Snowboarding Kits - Limited-edition snowboarding kits by unique and distinct brands offer disruptive innovation opportunities to develop a collector's market for high quality and functional snow gear.
3. Streetwear-inspired Snowboarding Gear - Streetwear-inspired snowboarding gear offers disruptive innovation opportunities to bring a new aesthetic to the slopes by combining fashion with functionality.
Industry Implications
1. Fashion - The fashion industry can innovate by collaborating with technical gear manufacturers to develop new lines of functional and fashionable winterwear.
2. Sporting Goods - The sporting goods industry can innovate by partnering with unique and distinct brands to create limited-edition snowboarding kits that target collectors of high-quality and functional snow gear.
3. Snowboarding - The snowboarding industry can innovate by introducing streetwear-inspiration in technical gear design to appeal to new demographics and change its traditional aesthetic.
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