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Overstock.com Recently Opened the Snoop Dogg Shop, the 'Snoopermarket'

By: Laura McQuarrie - Published: • References: overstock & style.mtv
Overstock.com recently opened the Snoop Dogg shop, or as it it better known, 'The Snoopermarket.' This collaboration makes favorite products chosen by Snoop and his family for sale online.

The commercial promoting this collaboration takes shoppers into Snoop Lion's "den," showing what products each member of his family has on their wish list. Since the Snoopermarket features items curated by his wife Shante and his three children, there is something for everyone. Shante's picks are mostly stylish home decor items, and as you might expect, many of Snoop Lion's picks are lion and hemp-themed. Of course there are more practical, family-friendly picks for the entire households as well, like barbecues, dog houses and accent rugs. Stats for Rapper-Curated Online Shops Trending: Older & Chilly
Traction: 382 clicks in 59 w
Interest: > 3 minutes
Concept: Snoop Dogg Shop
Related: 77 examples / 59 photos
Segment: Males, 18-55
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