Sneakers76 Joined with PUMA for Its 10th Anniversary Release
Riley von Niessen — December 10, 2016 — Fashion
References: sneakers76 & hypebeast
Sneakers76, a footwear retailer that's based in the Italian city of Taranto, joined forces with PUMA to design 'The Legend of the Dolphin.' The sneakers utilize its aquatic inspiration throughout the colorway, with bits of ocean blue marking parts of the upper and outsole.
In addition, the new Sneakers76 and PUMA design makes use of light gray and beige, generating unique contrasts that make for an eye-catching appearance. The Legend of Dolphin adapts the retro 'Blaze of Glory' silhouette, infusing a contemporary aesthetic with a classic streamlined build.
As the release of the special edition sneakers corresponds with the 10th anniversary of Sneakers76, each pair comes in a luxuriously marked box. On it, the sneaker's name is written in refined gold lettering and both Sneakers76 and PUMA's branding is included.
In addition, the new Sneakers76 and PUMA design makes use of light gray and beige, generating unique contrasts that make for an eye-catching appearance. The Legend of Dolphin adapts the retro 'Blaze of Glory' silhouette, infusing a contemporary aesthetic with a classic streamlined build.
As the release of the special edition sneakers corresponds with the 10th anniversary of Sneakers76, each pair comes in a luxuriously marked box. On it, the sneaker's name is written in refined gold lettering and both Sneakers76 and PUMA's branding is included.
Trend Themes
1. Aquatic-inspired Sneakers - Opportunity for sneaker brands to collaborate and create sneakers inspired by underwater creatures.
2. Retro Silhouette Revival - Chance for sneaker retailers to bring back popular retro styles with a modern twist.
3. Luxury Packaging Experience - Potential for brands to create special edition packaging that enhances the value of their products.
Industry Implications
1. Footwear Retail - Footwear retailers can leverage aquatic-inspired designs to attract customers who are looking for unique and eye-catching sneakers.
2. Fashion Design - Fashion designers have the opportunity to revive retro silhouettes and incorporate contemporary elements, catering to consumers' desires for nostalgia and modern aesthetics.
3. Luxury Goods - Luxury brands can enhance the overall consumer experience by creating luxurious and beautifully crafted packaging for their special edition products.
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