The Sneakerhead White Store Only Sells White Kicks
Rebecca Byers — January 20, 2016 — Fashion
References: retaildesignblog.net
The Sneakerhead White Store is a Moscow retail concept dedicated to only white pairs of shoes. The illuminated retail space features a gallery-style wall that's stacked with perfectly placed white shoes and boasts a glowing point-of-sale counter that essentially lights up the whole store. Located in the Basmanniy neighbourhood, the store is an intriguing experiment in hyper-niche interests despite the fact one could easily argue a classic pair of white sneakers will never go out of style.
Sneakerhead is one of the major sports gear and activewear retailers in Russia and their new concept highlights the persistence of minimalism in street fashion. The Sneakerhead White Store is the brand's sixth in Moscow and speaks to the consumer desire for highly curated product choices.
Sneakerhead is one of the major sports gear and activewear retailers in Russia and their new concept highlights the persistence of minimalism in street fashion. The Sneakerhead White Store is the brand's sixth in Moscow and speaks to the consumer desire for highly curated product choices.
Trend Themes
1. Hyper-niche Retailing - The Sneakerhead White Store highlights the potential for retailers to dedicate their space and product offerings to highly specific interests and preferences.
2. Minimalism in Street Fashion - The persistence of white sneakers in the Sneakerhead White Store speaks to the desire for simple and classic looks in fashion.
3. Curated Product Offerings - The highly curated collection of only white sneakers in the Sneakerhead White Store demonstrates the appeal for carefully selected and limited product options.
Industry Implications
1. Sporting Goods Retail - Companies like Sneakerhead can continue to innovate in how they showcase and sell their products, highlighting hyper-niche interests and creating unique retail concepts.
2. Streetwear Fashion - Streetwear brands and retailers can capitalize on the trend of minimalism and timeless style by incorporating classic white sneakers in their product offerings.
3. Art Galleries - The gallery-style display of the white sneakers in the Sneakerhead White Store presents opportunities for art galleries to collaborate with retailers in creating visually appealing and unique retail experiences.
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