Lowe's Inventive Snapchat Stories Amplify the Tap Feature

By: Laura McQuarrie - May 10, 2016
References: lowes & wersm
When viewing Snapchat Stories, users are able to skip through these Snap compilations by tapping on the screen of the mobile device that's being used to view the content. In order to make the most of this feature of the app, retail home improvement company Lowe's created a clever campaign called 'In a Snap.'

These Stories were designed not just to showcase DIY home projects, but take a Snapchat user through the process of "doing" the work. Users were instructed to tap on the screen in a certain place, in order to make it feel as though they were chiseling away wall tiles or hammering nails.

As well as being a fantastic interactive campaign overall, the In a Snap series is a creative way for the brand to connect with a younger target audience.