WWF recently launched the #LastSelfie campaign on Snapchat, comparing the fleeting nature of Snapchat photos to the numbers of endangered animals that are disappearing from the planet.
The campaign featured the sad faces of wild animals like tigers, polar bears and gorillas, presented like selfies and text that said "Don't let this be my #LastSelfie."
Although the campaign is on the sad side and could have used a little bit of humor to make it even more memorable, the Last Selfie campaign from the '41? 29!' agency and WWF's branches in Denmark and Turkey is an interestingly modern take on getting people to relate to endangered animals through an extremely popular social app like Snapchat.
Stats for Disappearing Animal Campaigns
Trending: Older & Warm
Research: 1,672 clicks in 108 w
Interest: 0.5 minutes
Concept: Snapchat Photos
Related: 47 examples / 36 photos
Segment: Neutral, 12-35
Comparison Set: 17 similar articles, including: brand influence infographics, photo messaging printer, and photo messaging brand graphics.
Disappearing Animal Campaigns
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