Netflix Uses the Popular Snapchat Filter to Advertise Its Series

By: Mishal Omar - May 9, 2016
References: thedrum & psfk
Global streaming provider Netflix has decided to use the popular app Snapchat to its advantage. Netflix has designed creative ads on the streets of Paris to promote the use of the face-swap Snapchat filter.

The ads feature the now well-known face-swap emoji that can be seen before the Snapchat filter switches the user's face with the targeted person or object. The faces on the ads are all featured at the adequate level and size for Snapchat users to easily swap faces with them. This is an ingenious way to promote the featured series, since Netflix as well as Snapchat and create an interactive experience with targeted demographics that spans across several different media platforms.

Faces include Kimmy Schmidt, Piper Chapman and Frank Underwood.