The recently released lookbook for the upcoming Snake and Dagger SS12 collection for men showcases a wide range of grunge and biker-inspired fashion modeled by an older man. The extensively tattooed, white-haired man is decked out in distressed denim and sleeveless shirts.
While the Snake and Dagger SS12 collection may present itself as seemingly average attire for a rocker or laid-back biker, it features a wide variety vintage Japanese denim materials. The designers were inspired to design a collection that contained elements from the past, present and future.
Implications - While many fashion consumers appeal to style and design that is reflective of the modern world, attire that features vintage quality will appeal to those looking for a unique look. Businesses that offer products with both vintage and contemporary characteristics will benefit by offering more versatile and original options to clients.
Stats for Grandpa-Grunge Fashion
Trending: Older & Warm
Research: 11,800 clicks in 246 w
Interest: 4 minutes
Concept: Snake And Dagger SS12
Related: 107 examples / 82 photos
Segment: Males, 18-55
Comparison Set: 39 similar articles, including: cycle-centric couture, edgy urban biker shots, and gritty tattoed captures.
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