The recently released lookbook for the upcoming Snake and Dagger SS12 collection for men showcases a wide range of grunge and biker-inspired fashion modeled by an older man. The extensively tattooed, white-haired man is decked out in distressed denim and sleeveless shirts.
While the Snake and Dagger SS12 collection may present itself as seemingly average attire for a rocker or laid-back biker, it features a wide variety vintage Japanese denim materials. The designers were inspired to design a collection that contained elements from the past, present and future.
Implications - While many fashion consumers appeal to style and design that is reflective of the modern world, attire that features vintage quality will appeal to those looking for a unique look. Businesses that offer products with both vintage and contemporary characteristics will benefit by offering more versatile and original options to clients.
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