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Postage Goes Global on the Fashion Front

By: Shelby Lee Walsh - Published:   Updated: Aug 23 2011 • References: stylebubble & alpha60.au
Snail mail may not be the choice medium for messages anymore, but it is making a comeback on the fashion front. The snail mail-inspired dress above is from the collection “Letter to Paul” off StyleBubble.com. The dress is adorable, especially paired with red, patterned tights, however I would only recommend wearing this number as a Halloween costume.

Check out the gallery above to see this postage dress and to see Alpha60's mail-themed wallet as well!

Implications - The appeal of novelty items continues to grow as consumers become more interested in customized and inventive items that integrate comical designs into everyday items. Businesses can attract buyers from a variety of markets by combining recognizable imagery and public figures into their designs, reaching buyers who traditionally may not have been interested in the company.

Stats for Snail Mail Styles Trending: Older & Chilly
Traction: 3,999 clicks in 279 w
Interest: 4 minutes
Concept: Snail Mail Styles
Related: 53 examples / 41 photos
Segment: Females, 18-55
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