Starbucks' New Wraps are Inspired by Certain Asian Cuisines

By: Mishal Omar - Jul 21, 2016
References: news.starbucks & brandeating
Starbucks has diversified its meal options with its recent addition of two snack wraps that were inspired by Asian cuisines.

One of these snack wraps is a 'Thai-Style Peanut Chicken Wrap' while the other is an 'Edamame Hummus Wrap.' Both styles of these grab- and-go wraps are offered as healthy alternatives to some of the company's heavier sandwich options. The snack wraps are each made up of protein, vegetables and fruit and are both under 500 calories. The company is offering products inspired by exotic cuisines as a response to a growing market demand for accessible and culturally themed eats.

By incorporating cuisines from around the world into its menu, Starbucks has ensured that it will keep up with consumer demands while becoming more comprehensive in its overall marketing approach.