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Crunchy Campfire Confections

S’mores Bark is an Easy Dessert to Make for Any Festive Evening

— December 11, 2012 — Lifestyle
You may have tasted cookies and cream bark, but get ready for s’mores bark to blow your mind. All that campfire goodness is combined into a tasty hard chocolate treat that will have you singing.

No need to stress about the preparation -- making homemade chocolate bark is as easy as melting chocolate, literally. White chocolate chips are melted and spread in a thin layer on a sheet of parchment then left to cool. Then a layer of melted dark chocolate chips follows. Afterwards, all that is left to do is sprinkle on your marshmallows and crushed graham crackers.

Use your He-Man strength to break the s'mores bark into pieces before serving it. With this recipe, you'll have a tasty dessert for any holiday within no time.
Trend Themes
1. S'mores Desserts - There's an opportunity for dessert companies to innovate with s'mores-inspired treats like bark.
2. DIY Confections - The rise of easy-to-make confections means there's potential for brands to target consumers who enjoy making their own desserts.
3. Camping-themed Treats - Brands can capitalize on the popularity of camping and outdoor activities by creating special treats inspired by campfire favorites like s'mores.
Industry Implications
1. Food and Beverage - Food companies can create new s'mores-inspired treats to capitalize on the trend, like pre-made s'mores bark.
2. Consumer Goods - Consumer goods brands can innovate with DIY confectionery kits that allow people to make their own s'mores bark at home.
3. Hospitality - Hotels and resorts can offer camping-inspired amenities, including s'mores-making kits or desserts featuring s'mores flavors, to appeal to travelers who enjoy the great outdoors.
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