SmoothFM created these radio pods that have popped up in shopping centers throughout Australia. The station's newly installed pods aim to provide consumers with experiential relaxation wherever they are. The pods encourage busy shoppers to embrace relaxing moments and are a clever way to promote a local radio station -- known for its smooth and lounge-inspired playlists.
These pods, titled 'Relaxation Stations' are part of a recently launched campaign by UM and Ensemble. Provide mall shoppers with a momentary and tranquil escape, the Relaxation Stations are equipped with cozy mattresses. Additionally, each is equipped with an interactive iPad that can be programmed to read a consumer's mood. The SmoothFM pod then plays five minutes of music that is specifically catered to a user's personal interests and state of mind.
This interactive pod is a temporary kiosk that will travel across Sydney and Melbourne in order to provide consumers with mood-enhancing musical experiences.
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