Hewitt/Dstrukt is self taught but has an impressive clientele which includes EMI Records, the BBC and The Discovery Channel. He recently concluded work for 55DSL's denim 2009 campaign but has to keep the lid on his work until the line is released. I can't wait.
Implications - In today's society, businesses are faced with the challenge of meeting the demands of consumers who have developed frighteningly short attention spans. It would be wise for businesses to incorporate a multitude of qualities, effects and media so as to engage their clients for longer periods of time.