This Ad Uses the Tinder Dating App to Discourage Smokers
Ady Floyd — October 20, 2015 — Social Good
This anti-smoking dating ad is a millennial-focused campaign that uses the popular dating app Tinder to discourage smokers. The ad shows both men and women using the app and swiping right, which means they like the pictures of the other men and women they see. However, when a picture of someone who is smoking appears on the screen, the user immediately becomes disinterested.
The campaign furthers the appeal to the millennial age group by adding a playful music video. The video features a catchy beat and lyrics that discourage smoking. The ad speaks to those who are health-conscious and view smoking as a negative attribute.
Additionally, the anti-smoking dating ad promotes good health among youth and those who use dating apps -- platforms that are typically millennial-focused. This commercial was created for social good brand 'Truth' and its ongoing anti-smoking campaign.
The campaign furthers the appeal to the millennial age group by adding a playful music video. The video features a catchy beat and lyrics that discourage smoking. The ad speaks to those who are health-conscious and view smoking as a negative attribute.
Additionally, the anti-smoking dating ad promotes good health among youth and those who use dating apps -- platforms that are typically millennial-focused. This commercial was created for social good brand 'Truth' and its ongoing anti-smoking campaign.
Trend Themes
1. Millennial-focused Campaigns - Opportunity for brands to target the millennial age group by incorporating popular dating apps like Tinder in their marketing strategies.
2. Incorporating Music Videos in Ad Campaigns - Using catchy music videos in ads can help to further engage the target audience and deliver the intended message.
3. Health-conscious Marketing - Brands can capitalize on the growing trend of health-consciousness by promoting positive lifestyle choices and discouraging harmful habits like smoking.
Industry Implications
1. Advertising - Opportunity for advertising agencies to develop creative campaigns that utilize popular dating apps and music videos to effectively reach their target audience.
2. Health and Wellness - Brands in the health and wellness industry can partner with anti-smoking campaigns to promote positive lifestyle choices and encourage healthier habits.
3. Dating Apps - Opportunity for dating app developers to collaborate with anti-smoking campaigns and encourage healthy dating choices among their users.
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