This Ad Uses the Tinder Dating App to Discourage Smokers

By: Ady Floyd - Oct 20, 2015
References: mashable & adweek
This anti-smoking dating ad is a millennial-focused campaign that uses the popular dating app Tinder to discourage smokers. The ad shows both men and women using the app and swiping right, which means they like the pictures of the other men and women they see. However, when a picture of someone who is smoking appears on the screen, the user immediately becomes disinterested.

The campaign furthers the appeal to the millennial age group by adding a playful music video. The video features a catchy beat and lyrics that discourage smoking. The ad speaks to those who are health-conscious and view smoking as a negative attribute.

Additionally, the anti-smoking dating ad promotes good health among youth and those who use dating apps -- platforms that are typically millennial-focused. This commercial was created for social good brand 'Truth' and its ongoing anti-smoking campaign.