Vaporized Vodka Ads
The Smoke Vodka Campaign by McCann Erickson is Super Sultry
The Smoke Vodka campaign is yet another awesome marketing initiative by global ad agency McCann Erickson. Check it out in the featured gallery and pop open a bottle today.
Implications - Consumers are drawn to the products that offer them an experience unlike any they have previously encountered or of which they are unable to create for themselves. Today's consumers want to step back from tedious day-to-day tasks, so they will innately be drawn to those products that exude pleasure, excitement and thrilling feelings.