Rookie

Boyz in the Hillz for Smirnoff Ice

By: Bones - Published: Nov 25, 2008 • References: smirnoffice and youtube
Last year, we featured a viral video campaign for Smirnoff Ice Raw Tea that featured a fake New England preppy rap group’s music video.

In an attempt to top the success of that video, Smirnoff Ice created another viral campaign that parodies the East Coast-West Coast rap turf wars of the 1990s. The resulting viral video features Boyz in the Hillz and channels ‘The Hills’ and HotChickswithDouchebags.com.

The first lesson from Smirnoff Ice’s ad campaigns is the advertising audience that can be reached using a very low budget. The second lesson is that when making a parody rap video, you don’t necessarily need to rhyme.