Last year, we featured a viral video campaign for Smirnoff Ice Raw Tea that featured a fake New England preppy rap group’s music video.
In an attempt to top the success of that video, Smirnoff Ice created another viral campaign that parodies the East Coast-West Coast rap turf wars of the 1990s. The resulting viral video features Boyz in the Hillz and channels ‘The Hills’ and HotChickswithDouchebags.com.
The first lesson from Smirnoff Ice’s ad campaigns is the advertising audience that can be reached using a very low budget. The second lesson is that when making a parody rap video, you don’t necessarily need to rhyme.
Stats for Tea Turf Wars
Trending: Older & Chilly
Research: 1,986 clicks in 387 w
Interest: > 3 minutes
Concept: Tea Turf Wars
Related: 42 examples / 32 photos
Segment: Males, 18-55
Comparison Set: 15 similar articles, including: manga matrioska invaders, spring water + alcohol = smirnoff source looks like a bottle of water, and smirnoff tea party.
Tea Turf Wars
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