The New 'Smirnoff Electric' Range Comes in Four Bold Flavors
Katherine Pendrill — November 2, 2015 — Lifestyle
'Smirnoff' recently teamed up with a number of musicians to celebrate the launch of its 'Smirnoff Electric' range. While Smirnoff has long been associated with concerts and music events, these bold new liqueurs bring the two industries together in a creative way.
The Smirnoff Electric range is available in four high-energy flavors, including berry, apple, guarana and mandarin. In addition to the delicious flavors, the new line will also come in high-tech bottles. These bottles feature fluorescent colours that activate when held under black lights. The bold bottle designs and unexpected flavors are intended to reflect the energy and passion associated with electronic music. To further reinforce the connection between Smirnoff and the music industry, the brand is also teaming up with musicians Kiesza and Djemba Djemba to launch a global campaign called ' #WhatWeBring.'
The electric new liqueurs demonstrates one of the innovative ways that brands are tailoring their products to a specific lifestyle.
The Smirnoff Electric range is available in four high-energy flavors, including berry, apple, guarana and mandarin. In addition to the delicious flavors, the new line will also come in high-tech bottles. These bottles feature fluorescent colours that activate when held under black lights. The bold bottle designs and unexpected flavors are intended to reflect the energy and passion associated with electronic music. To further reinforce the connection between Smirnoff and the music industry, the brand is also teaming up with musicians Kiesza and Djemba Djemba to launch a global campaign called ' #WhatWeBring.'
The electric new liqueurs demonstrates one of the innovative ways that brands are tailoring their products to a specific lifestyle.
Trend Themes
1. Music-inspired Liqueurs - Creating alcoholic beverages inspired by music can tap into the passion and energy associated with the music industry.
2. High-tech Bottles - Using fluorescent colors that activate under black lights in bottle designs can create a visually striking and memorable product.
3. Global Music Campaigns - Collaborating with musicians to launch global campaigns can strengthen the connection between brands and the music industry.
Industry Implications
1. Alcoholic Beverages - Creating music-inspired liqueurs can disrupt the traditional alcoholic beverage industry by targeting a specific lifestyle and appealing to consumers' interests in music.
2. Packaging - Innovations in bottle designs and fluorescent colors can provide opportunities for disruption in the packaging industry, creating visually appealing and interactive packaging.
3. Music and Entertainment - Collaborating with musicians and launching global music campaigns can create disruptive opportunities within the music and entertainment industry, fostering unique brand partnerships and experiences.
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