Smell Like David Beckham
Implications - The love for celebrities has consumers wanting to look like them, dress like them and now smell like them. While that may seem a little far-fetched, the clever approach has been to come out with fragrances that celebrities endorse. This brings consumers closer to their favorite stars and it demonstrates a celebrity's value even when they're branching out on their own instead of endorsing a company item.Stats for Smell Like David Beckham Trending: Older & Mild
Traction: 3,975 clicks in 462 w
Interest: 4 minutes Concept: Smell Like David Beckham
Related: 70 examples / 54 photos
Segment: Males, 18-35 Comparison Set: 26 similar articles, including: artistic sports complexes, fashionable quilt collections, and sweat-proof headphones.