Smell Like David Beckham
Implications - The love for celebrities has consumers wanting to look like them, dress like them and now smell like them. While that may seem a little far-fetched, the clever approach has been to come out with fragrances that celebrities endorse. This brings consumers closer to their favorite stars and it demonstrates a celebrity's value even when they're branching out on their own instead of endorsing a company item.Stats for Smell Like David Beckham Trending: Older & Mild
Traction: 3,988 clicks in 484 w
Interest: 4 minutes Concept: Smell Like David Beckham
Related: 46 examples / 35 photos
Segment: Males, 18-35 Comparison Set: 17 similar articles, including: creative collaboration apps, 45 baby fashion innovations, and senior-protecting wearables.