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Co-operative Food's Smart Shopping Cart Asks Customers for Feedback

By: Laura McQuarrie - Published: • References: marketingmagazine & engadget
There are tons of stores that try to get you to fill out a customer survey by highlighting places you can give feedback on a receipt or a card, but it's highly unlikely that you're going to remember, let alone feel motivated to do it when you get home—however, Co-operative Food's smart shopping carts make customer service more successful.

The high-tech Co-operative Food shopping carts are equipped with tablets that will prompt shoppers to answer questions about the effectiveness of the store layout, the range of products and issues pertinent to them like sustainability and locally-sourced products. With the aid of the tablet, customers can also publically tweet their opinions, should they feel so passionate about an issue. Instantly, the grocery store has access to consumer feedback, which can be put to good use in improving various parts of the store. Stats for Shopping Survey Tablets Trending: This Quarter & Hot
Traction: 4,501 clicks in 17 w
Interest: 1.4 minutes
Concept: "smart Shopping Cart"
Related: 43 examples / 33 photos
Segment: Neutral, 18-55
Comparison Set: 16 similar articles, including: men-only shopping services, subway car grocery stores, and health food shopping rewards.