Target's In a Snap Smart Shopping App Lets You Shop Print Ads

By: Laura McQuarrie - Published: Jul 23, 2014 • References: & marketingmag
Sometimes when you set your eyes on a product, it can be hard to get it out of your mind, but extremely difficult to find it online or in-store—however, this is no longer a problem with 'In a Snap,' a new smart shopping app from Target.

With the app, whenever you spot a Target item that you like in an ad, you can simply snap a picture of it to bookmark the item, find out more information and shop in-app. Certain ads have been optimized for use with the app and taking a picture of the ad will bring up a full product list of everything that's pictured. This is a brilliant way to reduce the need for labels on a page by blending print and digital media. Stats for Shoppable Advertisement Apps Trending: Older & Warm
Research: 1,366 clicks in 95 w
Interest: 0.5 minutes
Concept: "smart Shopping App"
Related: 53 examples / 41 photos
Segment: Females, 18-55
Comparison Set: 20 similar articles, including: interactive shopping videos, hyper-connected dressing rooms, and tasty clothing posters.