Smart Memory Bra by Lisca Reacts to Sexual Excitement

By: Ayman - May 16, 2009
References: lisca & thesun
It’s being dubbed the ‘Intelligent Bra’ and the ‘Horny Bra,’ so what’s all this fuss about the Smart Memory Bra from Slovenia-based Lisca lingerie?

Basically, the Smart Memory Bra boosts the cleavage of the woman wearing it when it detects a rise in body temperature. That usually happens when there is a sexual attraction, as in seeing and flirting with someone you have a crush on. Your body heats up, and um, up the boobs go with an automatic push up. Hello boys!

At the heart of this bra is a memory foam that expands and changes shape with the body temperature. Designer Suzana Gorisek said, "As the body changes, so does the bra."

But besides the gimmick, the bra is designed to provide extra comfort and adaptability.  A spokesman for Lisca explained, "It’s healthier than an ordinary bra because it will always provide the perfect fit."

Selling for about £25 each, the innovative design was just unveiled at a lingerie exhibition in Paris.

The obvious downside of this bra is that it will give away a woman’s secret crush as her breasts inflate next to that person. Kind of like a man getting an erection. So wear with care.