The Smart car is brilliant and space-saving and it's commonly thought that this car is only fit one one, but the 'smart fortwo' ads aim to turn this thinking around.
The print ads feature a good amount of white space and a single line of text, showing a conversation between two people, with the last word flipped around. Situations include instances like remembering something that was left behind or missing a turn, which are bound to happen from time to time. The small Smart car is shown in the corner making a quick turn and with the text, this supports the ads claims that the car can make quick turnarounds.
The ads are simple, direct and to the point, created for Smart Car by the BBDO Berlin GmbH agency.
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