Microsoft's Smart Bra is Designed to Help Stop Overeating

By: Mesel Isaac - Published: • References: bbc & kotaku
It has been revealed that Microsoft is currently researching and testing a smart bra.

The smart bra is designed to look like an ordinary bra, secretly outfitted with a gyroscope, an accelerometer, an electrocardiogram and electro-dermal sensors. The bra will communicate with a smartphone app and is designed to help track the wearers mood in an effort to curb stress-related overeating. Microsoft research suggest that the bra was ideal since it was located close to heart and therefore able to collect EKG (electrocardiogram) data with ease.

While not expected to be released anytime soon, Microsoft's attempt to enhance an undergarment such as a bra speaks to companies overall desire to infuse technology into common everyday items, from Google's 'Google glass' to Sony's 'SmartWig' it appears that in the future finding something that doesn't have a chip in it will be very hard to do. Stats for Tech-Infused Supportive Undergarments Trending: This Year & Average
Traction: 867 clicks in 38 w
Interest: 0.7 minutes
Concept: Smart Bra
Related: 49 examples / 38 photos
Segment: Females, 12-35
Comparison Set: 18 similar articles, including: digital store scanners, wrist-wrapped smartphones, and digital car-connected glasses.