The Great Dumb Trade-In Lets You Trade for a Smart Car
Beatriz Villamor — December 12, 2010 — Autos
References: facebook
When was the last time you bought something dumb? Everyone has those moments when they realize they just wasted time, money and energy into purchasing an item they really won't use.
Now when was the last time you bought something dumb and got to exchange it for a car? The Smart car is fighting mindless consumption by asking people to share a picture of a dumb purchase on Smart's Facebook page. If you get enough votes, you could trade your dumb purchase in for a brand new Smart car.
Can there be a sweeter deal? Submit your photos on smart's Facebook page to participate.
Now when was the last time you bought something dumb and got to exchange it for a car? The Smart car is fighting mindless consumption by asking people to share a picture of a dumb purchase on Smart's Facebook page. If you get enough votes, you could trade your dumb purchase in for a brand new Smart car.
Can there be a sweeter deal? Submit your photos on smart's Facebook page to participate.
Trend Themes
1. Mindless Consumption Reduction - Offering incentives to customers for sharing dumb purchases promotes awareness and encourages reducing mindless consumption.
2. Social Media Engagement for Customer Loyalty - Encouraging users to engage on social media by offering incentives can boost customer loyalty and brand awareness.
3. Promoting Environmentally-friendly Products - Offering eco-friendly products, such as Smart cars, as an incentive for reducing mindless consumption can be an effective marketing strategy.
Industry Implications
1. Automotive Industry - Partnering with eco-friendly automakers like Smart to offer incentives for reducing mindless consumption can be an innovative way to attract customers.
2. Retail Industry - Offering incentives for exchanging dumb purchases can encourage customers to shop more consciously and increase brand loyalty.
3. Marketing Industry - Developing campaigns that encourage conscious consumerism can help brands attract consumers looking to be more environmentally conscious and aware of mindless consumption habits.
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