Do you ever want to toast something, but realize that you can’t fit your whole croissant into the slot? That’s why the Slotless Toaster is probably the greatest invention ever (yeah, it just got real).

According to Hammacher.com, “The unit has a 700-watt heating element that radiates through the 10 1/4” x 7” stainless-steel surface, browning or defrosting bread quickly and evenly.” Check out the gallery for an image of the revolutionary Slotless Toaster.

Implications - Consumers are looking for ways to do everything more conveniently. Products that provide ease appeal to those who have stressful lifestyles. Companies attempting to increase their revenue could develop more items like this.