The Sloth Supremacy Tee Touts the Lethargic Creature's Dominance
Vasiliki Marapas — June 21, 2014 — Fashion
References: belovedshirts & shop.nylonmag
The Sloth Supremacy Tee by Beloved posits the sluggish mammals at the top of the food chain, or at the very least, at the top of the Internet.
Ever since 'Kristen Bell's Sloth Meltdown,' a home video in which the pint-size celebrity hosts a panic attack of epic proportions over a sloth, aired on the Ellen Show back in 2012, sloths have been welcomed to their rightful place on the throne. In fact, sloths have become so popular, they've just about ousted the Internet's beloved cats from their pedestal, being featured in everything from YouTube videos to memes.
Sadly, this photo-printed sloth shirt doesn't feature the notoriously lethargic creature wearing a crown (instead, it wears a Supreme baseball cap). Though the shirt is meant for men, you can tuck it into a skirt for a feminine look.
Ever since 'Kristen Bell's Sloth Meltdown,' a home video in which the pint-size celebrity hosts a panic attack of epic proportions over a sloth, aired on the Ellen Show back in 2012, sloths have been welcomed to their rightful place on the throne. In fact, sloths have become so popular, they've just about ousted the Internet's beloved cats from their pedestal, being featured in everything from YouTube videos to memes.
Sadly, this photo-printed sloth shirt doesn't feature the notoriously lethargic creature wearing a crown (instead, it wears a Supreme baseball cap). Though the shirt is meant for men, you can tuck it into a skirt for a feminine look.
Trend Themes
1. Sloth Supremacy - Opportunity for disruptive innovation lies in creating products and services that celebrate the rise of sloth culture and capitalize on the popularity of sloths as a meme-worthy symbol.
2. Internet Animal Superiority - There is potential for disruptive innovation in developing merchandise and content that highlights different animals' dominance and popularity on the internet.
3. Celebrity-inspired Fashion - Disruptive innovation can be pursued by capitalizing on the trend of celebrity influence on fashion choices, as seen in the connection between sloths and Kristen Bell's viral video.
Industry Implications
1. Apparel and Fashion - The apparel industry can explore disruptive innovation by designing and producing clothing items that feature popular internet animal figures like sloths.
2. Online Comedy and Entertainment - In the realm of online content, there is room for disruptive innovation in creating comedy sketches, memes, and videos that center around the idea of animal dominance and superiority, including sloths.
3. Celebrity and Influencer Marketing - Businesses can find opportunities for disruptive innovation by leveraging the influence of celebrities like Kristen Bell to promote and market fashion collaborations inspired by viral internet moments.
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