Back in November of last year, after a bid to buy Snapchat for $3 billion was rejected by Snapchat CEO Evan Spiegel, Facebook began working on its own version of Snapchat called the Slingshot app.
Just recently, Slingshot was accidentally launched on the Apple store and quickly removed, although there were pictures and descriptions captured that provide a taste of what can be expected from the rival Snapchat app. Alike Snapchat, it seems that with Slingshot you'll be able to snap photos or record short videos and quickly fire off these moments to other Slingshot users. However, users won't be able to view sent content until they "sling" something in return, which seems to ensure that there will be a perpetual back and forth between sender and receiver. Although Slingshot was quick to disappear from the app store, it probably won't be gone forever like a Snapchat.
Stats for Rival Photo Messaging Apps
Trending: Older & Buzzing
Research: 1,258 clicks in 98 w
Interest: 0.5 minutes
Concept: Slingshot App
Related: 59 examples / 45 photos
Segment: Neutral, 12-35
Comparison Set: 21 similar articles, including: vanishing recruitment campaigns, brutally honest app slogans, and ephemeral social networks.
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