The Slimsticks Weight Loss Products Literally Kill Your Cravings

By: Elise Ying-Hei Ho - Published: Nov 3, 2012 • References: & designtaxi
A Dublin creative agency called 'Boys and Girls' has taken quite the literal interpretation of killing cravings in a new Slimstick weight loss campaign.

The Slimstick weight loss ads feature some very unfortunate chocolate animals, gingerbread men and gummy bears, all of which seem to be murdered in some horrendous way like melting, chocolate's most fatal enemy. In one of the more morbid posters, a small group of gummy bears surround one of their fellow cubs that they found dead, sprawled on the floor. The marketing strategy is phenomenal, producing a hilariously memorable campaign that promotes a product that does, in some ways, diminish your cravings.

The product claims to help consumers eat less by lowering their calorie intake by approximately 30% as well as being a natural method for weight loss. Stats for Homicidal Diet Ads Trending: Older & Average
Research: 2,300 clicks in 186 w
Interest: 1.2 minutes
Concept: Slimsticks Weight Loss
Related: 59 examples / 45 photos
Segment: Females, 18-55+
Comparison Set: 21 similar articles, including: bulging belly branding, fat erasing ads, and nostril feeding bags .