Apprentice

Because Sleepovers are a Multi-Billion Dollar Industry

By: Cool Hunter - Published: • References: alton-towers and gizmag
Did you know that children having sleepovers with their friends is a multi-billion dollar industry? So why isn't anyone capitalizing on it? That's about to change with the introduction of Sleepover Suites; special rooms that cater to everything your kids will want.

"Based on research that shows British parents annually spend over a GBP1 billion on kids' parties, speciality hotel Alton Towers has created a purpose built sleepover suite where up to six friends can hold the ultimate girls' sleepover party. Some absolute "must-haves" for the design included the ability to have very loud pop music, make up and styling products galore, movie marathons plus party food on tap. As a result the soundproofed room features the latest home entertainment systems, karaoke and dance area, theatrical style dressing tables and cleverly designed Chill-out beds which can clip together to make one big bed for gossip sessions! The Sleepover suite pilot scheme opened on July 14 and is priced from GBP300 – not surprisingly, demand is very strong." - Giz Magazine