Recruit's Campaign Makes Sleeping on the Train Comfortable for Students

By: Laura McQuarrie - May 9, 2015
References: jyukensapuri.jp & japantrends
As part of a playful campaign to show that students require lots of rest during the stressful exam season, the Recruit studio set up hammocks and futons for sleeping on the train.

Beyond providing comfortable places to sprawl out on Japan's public transportation systems, Recruit's campaign also involved supplying students with snore-inducing history lessons to lull them to dreamland, as well as practical tips for taking breaks and getting a solid night's worth of sleep.

As much as many tired students and overworked adults would probably enjoy this concept (much to the chagrin of other passengers) unfortunately now that exam season is over, the napping spots are no more. Although a large part of this campaign was created in jest, it also comments on real problems like comfort on public transportation, in addition to wellness and one's work ethic.