Superstar

Cif Promotes Its New Express Line with a Sleeping Beauty Story

By: Laura McQuarrie - Published: May 5, 2014 • References: themill and brandingmagazine
To announce the new range of Cif Express cleaners, Cif decided to weave the magical cleaners into an entertaining tale in the form of a Sleeping Beauty story. Considering that Disney's Maleficent will be coming out soon, Sleeping Beauty seems a smart choice of fairy tale for this commercial. Although there are no bad guys in this Cif fairy tale, Sleeping Beauty's biggest adversary is the dirt that's accumulated in her tower for centuries. For a quick cleanup, the princess applies Cif Express directly from the bottle to the floor, which seems to be even more effective than the work of a fairy's magic at cleaning up messes.

With the floor sparkling in seconds, Sleeping Beauty has enough time to get herself all dolled up and ready to greet her prince for the perfect happily ever after.