Slave Leia Perfume by Genki Wear is Perfect for Aspiring Geek Vixens

Here’s a treat for all the ‘Star Wars’ fan out there: Now you can smell like Princess Leia with this Slave Leia perfume. The perfume bottle resembles the Slave Leia costume that Princess Leia worn in the film.

According to Genki Wear, the Slave Leia Perfume has “floral top notes of white peach, lily, bergamot, heliotrope and raspberry that dry down to a warm sultry mix of cashmere woods, musk and night-blooming jasmine.”

Implications - Companies can appeal to a specific demographic of franchise fans by developing products fit for them specifically. By creating an item targeted at women science fiction fans, the business is addressing a want from an untapped market. The use of celebrity endorsements and branding will attract buyers to a new product or company.