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Slave Leia Perfume by Genki Wear is Perfect for Aspiring Geek Vixens

By: Annie Ho - Published:   Updated: Aug 15 2011 • References: shop.starwars & foolishgadgets
Here's a treat for all the 'Star Wars' fan out there: Now you can smell like Princess Leia with this Slave Leia perfume. The perfume bottle resembles the Slave Leia costume that Princess Leia worn in the film.

According to Genki Wear, the Slave Leia Perfume has "floral top notes of white peach, lily, bergamot, heliotrope and raspberry that dry down to a warm sultry mix of cashmere woods, musk and night-blooming jasmine.”

Implications - Companies can appeal to a specific demographic of franchise fans by developing products fit for them specifically. By creating an item targeted at women science fiction fans, the business is addressing a want from an untapped market. The use of celebrity endorsements and branding will attract buyers to a new product or company.

Stats for 'Star Wars' Women's Perfume Trending: Older & Mild
Traction: 1,204 clicks in 212 w
Interest: 1.7 minutes
Concept: Slave Leia Perfume
Related: 43 examples / 33 photos
Segment: Females, 12-35
Comparison Set: 16 similar articles, including: private part perfume, city exclusive fragrances, and luxury crystal scents.