This Skyscape Ad Shows How Easy It is to Forget You're Wearing a Pair

By: Laura McQuarrie - Mar 15, 2014
References: youtube & creativecriminals
This simple, but effective commercial for Skyscape playfully communicates just how comfortable its sneakers are. Miranda Kerr stars in the ad, which helps to give it some much-needed oomph, since the premise is pretty basic.

Kerr is seen stepping through her front door, presumably arriving home after a workout. The camera follows her all over the house as she strips of her workout gear and then finally gets ready to hop into the shower. The commercial likens the running shoes to wearing a second skin, as Kerr is shown stepping into the shower and then back out again, since she forgot to take off her ever-so-comfortable Skyscape shoes. The ad is cheeky and playful and Kerr totally sells the concept.