The Skype ‘Stay Together’ campaign is a meaningful ad that shows the amazing possibilities that this connection platform can offer. The free video calling service is making a smart step in the advertising world with this incredibly touching and motivating video.
In this video, Denis, a Pennsylvania resident with family members back in Uganda, is able to connect with his son and family via Skype across different continents. Connecting while cooking and just hanging out, it shows how Denis’s life has been radically altered by the ability to see his family’s faces on the social connection platform. Though bittersweet, the Stay Together ad does show the possibilities that Skype offers through its service. Their "impossible family portrait" signifies the ability to connect from great distances and keep a part of each other’s lives.
Skype’s ‘Stay Together’ Website
Skype on Twitter
Skype on Facebook
Stats for Family Connection Campaigns
Trending: Older & Mild
Research: 532 clicks in 150 w
Interest: > 3 minutes
Concept: Skype 'stay Together'
Related: 65 examples / 50 photos
Segment: Neutral, 4-55+
Comparison Set: 24 similar articles, including: retro smartphone handsets, contemporary outdoor office spaces, and precise lecture-recording apps.
Family Connection Campaigns
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