The Skype Campaign Brings Different People Together

By: Meghan Young - Published: Dec 30, 2011 • References: wunderman & ibelieveinadv
The world has become a significantly smaller place, which the Skype campaign shows so simply. Thanks to these types of technological advancements, people are able to keep in touch a lot more meaningfully than through email and phone calls. It is also more convenient and inexpensive. New and exciting relationships can even blossom through such web portals as Skype.

Conceived and executed by Wunderman, and ad agency based in Santiago, Chile, the Skype campaign revolves around adorable illustrations that bring different people from different cultures together. From South Asians and Europeans to monks and Parisians, the Skype campaign shows how this company has been able to successfully bridge gaps like no other. Bringing people together is the name of the game.

The Skype campaign was illustrated and art directed by Marcelo Moya Ochoa. Stats for Cultural Communication Ads Trending: Older & Chilly
Research: 411 clicks in 229 w
Interest: 2.3 minutes
Concept: Skype Campaign
Related: 47 examples / 36 photos
Segment: Neutral, 12-55+
Comparison Set: 17 similar articles, including: novel art ads, surrealist activewear campaigns, and risky driving ads.