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How do you protect the prized possessions in your home? Do you wrap them up in bubble paper and hide them away in boxes? This is what the Skyguard Send4Help ads do to the living breathing valuables that also share you space.

The image is quite funny, as the Delineo advertising agency of Manchester has swathed five different people in layer upon layer of protective foam pieces and inflated sheets. The shielding bondage is secured over arms, legs and everything in the middle with long cuts of packing and duct tape.

Taking a comical approach to addressing a serious issue, the Skyguard Send4Help ads do a successful job of appealing to people in denial of life's everyday dangers. The company is actually promoting a personal emergency service that will aid your loved ones, should harm come their way.