This Sky TV Ad Shows the Struggle of Stumbling Upon Unwanted Spoilers

By: Laura McQuarrie - Published: Jul 15, 2014 • References: sky & coloribus
This Sky TV ad humorously acknowledges how hard it is to live completely spoiler-free. If you're following more than one current TV show at a time, it can be difficult to keep up with your favorite shows, but this print ad shows that spoilers can creep into other areas of your life where you look for entertainment, such as something seemingly as innocent as a birthday party.

The very reason for gift wrap is so that the recipient of a gift can enjoy a surprise, but this ad takes away that enjoyment with a spoiler-filled card. On the inside of Aunt Minnie's card, she reveals that the gift for the birthday boy is an expensive watch, which completely takes all the fun out of guessing what's inside. Sky TV cleverly compares this to its own service, which ensures you get to watch first before spoilers are even a possibility. Stats for Birthday Spoiler Ads Trending: Older & Chilly
Research: 169 clicks in 96 w
Interest: 0.5 minutes
Concept: "sky Tv Ad"
Related: 72 examples / 55 photos
Segment: Neutral, 12-35
Comparison Set: 26 similar articles, including: scribbled spoiler campaigns, emoticon-based tv recaps, and spoiler blocker browser apps.