The Skullcandy women's collection offers sophisticated audio gear for the ladies. Following the 'Bic Pen For Her' controversy, I'm understandably suspicious of any product geared specifically towards women. However, the line is not merely styled in pretty, floral patterns, but actually designed for differences in female hearing.
After conducting several studies, the brand found that women experience greater sensitivity to higher frequencies, hear background noise to a lesser degree than men and notice tension in music more often than men. The company alleges that these headphones -- the Knockout, the Bombshell and the Dime -- are better optimized for the female ear.
Beyond being engineered for female hearing, the headphones are lightweight, comfortable and affordable -- not to mention extremely cute.
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Concept: Skullcandy Women's Collection
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Segment: Females, 18-35
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