The image of a skull brings to mind thoughts of pirates, poison, and the mortality of man.
Skulladay.blogspot.com is a web site dedicated to celebrating this object by posting one image of anything skull-like per day. Images include subjects such as tattoos, t-shirts, graffiti, drawings, and last but not least, weird likenesses. The end product will be a book featuring all of the skull-submissions.
Implications - While there are countless consumer preferences that do not complement the interests and tastes of all consumers, businesses can turn a large profit by devoting their efforts to a particular fascination. Businesses will profit in doing so as they will develop a loyal clientele in a niche market.