Skip White and Skip Black both aim to specially wash their own individual colors. This narrated commercial reminds me of a Rorschach test -- only animated.
Using the same film, the images are grouped together to tell two very different stories. What does this show viewers? That the color black and the color white are both unique and Skip White and Skip Black recognizes the need to provide each with special care.
Implications - With race in North America still a controversial topic, Skip White and Skip Black have struck a chord with this idea. They force the public examine their own prejudices and realize the inanity of judgment based on shade. Good idea.
Stats for Rorschach Test Commercials
Trending: Older & Chilly
Research: 4,730 clicks in 305 w
Interest: 4 minutes
Concept: Skip White Skip Black
Related: 101 examples / 78 photos
Segment: Neutral, 18-55
Comparison Set: 37 similar articles, including: reflectography, punk organic fashion, and colorfully fragmented fashiontography.
Rorschach Test Commercials
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