The Skip Ad Project Mimics YouTube's Skip Button on Real World Ads

By: Laura McQuarrie - Published: Apr 24, 2014 • References: & designtaxi
The Skip Ad Project was initiated by a creative group determined to communicate that advertisements should be relevant and "bring ideas that can change our lives for better." The project was inspired by YouTube's skip button feature and it has the group posting "Skip Ad" stickers on ads that they would rather not see.

If you want to take part in the campaign, The Skip Ad Project has made several stickers available to download for free on its site. So far, the campaign has taken hold on the streets of New York, Stockholm and São Paulo.

Although the stickers aren't terribly invasive, they aren't very constructive either. However, The Skip Ad Project speaks loud and clear on how well ads are received by the public. Stats for Public Ad Disapproval Projects Trending: Older & Mild
Research: 2,740 clicks in 108 w
Interest: 2.2 minutes
Concept: Skip Ad Project
Related: 81 examples / 62 photos
Segment: Neutral, 12-35
Comparison Set: 30 similar articles, including: vibrant 3d newspaper ads, snarky newspaper print ads, and bird seed billboards.